Hi!!! Very excited about AQNE – thought the best way to intro it to you would be through Q and A! So read on!
Q: What is AQNE Pharmacy?
A: AQNE is a beautifully curated online boutique that specializes in holistic care for acne. It will offer skincare, supplements, tools, resources such as books and cleanse protocols, and other various and sundry items all selected to either help clear your skin or to help bring beauty to you RIGHT NOW so your soul is soothed.
Q: OK, cool. Why are you telling us about it?
A: AQNE was my idea! I’m creating it along with a few other people, but it is primarily my concept and my project.
Q: Um, what about moss?
A: moss is not going anywhere! But I wanted to expand my vision for acne care. There are so many things that I simply can’t do through moss – like create supplements for example. And even if I could, there are already so many great supplements out there, why reinvent the wheel?
Same thing goes for skincare – instead of competing with other brands, why not work together with them?
moss simply cannot be everything to everyone, and I want to keep it small, niche and exclusive – that’s part of what makes it what it is.
But my vision has always been to help people heal their acne holistically – now the resources I can offer you are exponentially greater than just one single brand and the vision can be better served.
Plus, to be perfectly honest – I was getting a little jealous of all my retailer friends getting to curate all this great skincare. moss was feeling a little too much like a mono-diet. I shopped around and I want a venue where it feels morally acceptable to me (ie where I don’t feel like I’m cheating on moss) to tell you about the good stuff I’ve found!
The first 4 brands I will be bringing on (besides moss) do not have a presence at any of moss’s current stockists.
I don’t want to compete with existing green beauty stores – I think they are doing an excellent job, and I don’t think I could do better.
Q: So then, how will AQNE be different?
A: AQNE takes the same tack as moss does – it is unabashedly, 100% about getting your skin clear of acne, or at the very least, working with your acne instead of against it. I am so so so sick of acne being a taboo subject, or something that is not beautiful. Rates of acne are skyrocketing – over 50% of women suffer from it today, and rates of acne in teens are increasing exponentially.
For better or worse, acne is replacing aging as the #1 beauty concern. I want to look that fact in the face, and make peace with it. So yeah, just like with moss, you’ll hear the word “acne” till you’re sick of it. 🙂
AQNE will be different in a few other ways as well. First of all, our curation will be very different and more selective than what you currently see in green beauty stores – even if we DO carry a popular line down the road, we will ONLY select the acne healing products of that line.
Second of all, we chose the word “holistic” very, very carefully. We believe in a non-harmful, non-toxic approach that involves balancing the whole organism, both the skin and the body. This means that some of out products may not be 100% natural, but they are 100% non-toxic.
This also means that we will be carrying a really beautiful selection of supplements and teas that have all been extensively tested and challenged by yours truly to support and rebalance the health of the whole body – which the skin will happily reflect.
We’ll also have a selection of tools and resources. There are many invaluable books/webinars/blog posts that I want to curate for you, as well as actual physical tools. Some of you have seen me post about the kansa wand – it is an amazing Ayurvedic massage tool for purifying skin and smoothing wrinkles (I kid you not!). I’ve also personally had great success with dermarolling for deep acne scars, but I know that can be intimidating, so with AQNE I will narrow the selection for you and offer lots of resources on technique.
Q: So AQNE is just for people with acne?
A: No way! Everybody needs a kansa wand! 😉 Plus, I’m also OBSESSED with natural scents and have a few great brands I’d like to expose in that area, plus there’s a lot of beautiful or useful objects I’ve collected that I now want to share with you – just as examples: things that make cooking eggs easier, and putting a hair elastic on your wrist more beautiful – objects that make living life more graceful. A pretty sundry collection, but fun to browse for sure.
AQNE will definitely also soon carry hair and body care as well, since chemicals found in hair/body products can exacerbate acne and hormonal imbalances – so it is imperative to switch your entire beauty routine to natural. In fact, moss may partner with AQNE to do a limited edition shampoo and conditioner…we’ll see!
Q: Wow, ok – when will AQNE launch?
A: AQNE is in soft launch RIGHT NOW!!! There are a few brands I CAN’T WAIT to tell you about but the AQNE site is still getting finalized. Which is fine, because one of the brands doesn’t allow online sales anyway.
HOWEVER, I have seen some incredible results on my skin with this brand – it is the brand I am MOST excited to share with you. You need it. It is out of Australia and has previously only been available through estheticians.
I am able to carry this brand because of a little work-around I devised (and ok’ed with the owner) that involves you requesting the products via email and me sending you an invoice. A little extra work, true. But SO WORTH IT. So – technically not online sales, but the product info will be online for you just like with the other products. The only diff will be that instead of clicking “add to cart” you’ll click “request via email.” 🙂
I digress – back to the launch. You need to do 2 things:
I’m going to start sending out emails that give you detailed info about the products, and the option to pre-order them.
Q: Ok, how does the pre-launch pre-order event work exactly? Confused.
A: While the website is getting finalized, I’ll be sending out daily(ish) emails each featuring 1-4 AMAZING products. If you want to pre-order any of the products, just send me an email, and I’ll add the product to your invoice. You won’t have to pay for the invoice till the order is ready to ship.
So you can add products, replace products, etc, with every email you get until you have your final “shopping cart” ready. Every time you change your cart, I’ll send an updated invoice to you, so you have an email record of what your “cart” looks like.
Once I have all the items ready to ship, I will send you a final invoice and ask you to confirm one last time and pay. And then I will send ALL YOUR AMAZING GOODIES to you!
PS – Shipping is TOTALLY free in the US for the pre-launch event and free for orders over $150 for non-US residents.
See – now you see why you have to get on the email list. It’s the only way to shop right now – and you’ll get a MUCH better feel for the products and which are right for you with this intimate and informative format that isn’t as inundating as a whole giant website with tons of products. This is a very curated, personalized experience not to be missed. 🙂
Q: When will pre-launch orders ship?
A: Within 2-4 weeks.
Q: How do I participate in the pre-launch event?
A: You HAVE TO sign up for AQNE emails.
Also, it would be great if you could like the FB page and follow us on Instagram – that’s where I’ll be showing you the products – the emails will be mostly text.
Right now, while the website is being built, AQNE is most active on FB and IG so hope to see you there!