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Potentci Dermal Lifting Hydrating Milk


22 powerful botanicals and minerals offer a rainbow of benefits from soothing inflammation to restoring a healthy skin barrier.

I just ordered the Il and Po and after the very first use I fell in love with your skincare!! I have tried many green skincare lines but yours is the first that I have seen immediate results. I am pumped! I don’t ever want to run out of Il or Po!!

-Joan W.


About Potentci Dermal Lifting Hydrating Milk

Potentci is a unique hydrating milk that helps the skin retain moisture and powerfully repairs signs of aging, scarring and acne damage. It also provides key support to Illumina by inhibiting multiple acne causing mechanisms in the skin while helping replenish lipids in the skin barrier. In this skincare duo it functions as the moisturizer.

There is a myth that drying blemishes out is what works for acne but the exact opposite is true. When skin is dehydrated, it’s elasticity and barrier function are severely compromised – this results in much more impacted comedones and congestion. (Proper) hydration is crucial for healing acne.


Hydration Tetrad technology


corrective lipids

It contains multiple hydration technologies including supplementing the skin barrier with oft neglected yet crucial lipids such as ceramides and cholesterol.

beet saccharides

It also contains plant sacharrides extracted from beets that help the skin retain water moisture. Betaine helps maintain intracellular hydration, helping to prevent damage from environmental stressors such as UV radiation, and oxidation. Unlike traditional humectants, including hyaluronic acid, which draw moisture from the environment, beet betaine adds hydration directly due to it’s abundant source of saccharides and hydrates from within, making it a suitable choice for any climate or environment. 

antarctic glycoproteins

A protective yet non-comedogenic glycoprotein derived from an Antarctic blue algae protects from physical water loss, pollution and significantly boosts collagen and elastin production (tests give these results: Collagen I increased 128% in 15 days; Collagen IV increased 81% in 15 days; Elastin Levels increased 31% in 15 days).


N-Acetyl Glucosamine is an amino sugar which increases proliferation of skin’s fibroblasts, leading to increased healing of wounds. It also increases collagen expression. Lastly, it causes the skin to increase the production of hyaluronic acid, which results in improved hydration and elasticity. 

This results in extremely favorable conditions for pore clogging. If the skin is not elastic, comedones and impactions form at a rate that is several times greater than in properly hydrated skin.

In addition, dehydrated skin is much more susceptible to being infiltrated by pollution and bacteria – this unnecessarily compromises the skin’s immunity and dilutes healing resources, which results in blemishes lasting longer and taking forever to heal. Not to mention, oxidation damage from pollution increases the rate of pre-mature aging.

The most important thing to do for acneic skin is to make sure hydration is increased and supported. This does not include using oils and anhydrous balms however – they do not provide hydration. The goal increasing the skin’s ability to retain WATER moisture and helping to balance and restore the complex combination of lipids in the skin barrier so it is functioning optimally.

Contrary to popular belief, oily skin is actually a sign that the skin is dehydrated, and while the instinct is to stop moisturizing, the exact opposite action should be taken, albeit with a properly formulated moisturizer. This will actually calm the skin and reduce sebum production. That is exactly what Potentci is formulated to do. 

Potentci  is safe for sensitive skin.

It is compatible with most serums and moisturizers and will not cause pilling.

It is to be used 1- 2x per day – in the pm and possibly in the am as well.

Shop with confidence! We guarantee results.

Featured Botanicals

Nigella Sativa Seed, commonly know as Black Cumin, is historically renowned as a powerful skin healer. For acneic skin, it holds numerous benefits, including rebalancing linoleic acid deficiency, inhibiting inflammation causing mediators in the skin, and killing both type 1 and type 2 p.acnes bacteria. We use the incredibly pure and potent supercritical extract.

Omega 3 fatty acids are especially beneficial for reducing inflammation and irritation. Sacha Inchi Oil has 17 times more Omega-3 per ounce than wild salmon, 40 times more omega 3 than the Argan oil and is considered the highest plant-based source of Omega-3 on the planet. It is also rich in antioxidants Vitamins A and E, which help repair sun-damaged skin and contains ample linoleic acid for balancing oily complexions.

Evening primose holds two primary fatty acids.  One is commonly called GLA (or gamma-linolenic acid), the other is linoleic acid. Linolenic acid helps to control the activity of acne causing hormones in the skin, making Evening Primrose very beneficial for hormonal acne.

Copaiba Balsam oil is sustainably harvested from tropical Copaiba trees, and Copaiba resin is the highest known natural source of caryophyllene. Caryophyllene is a phytochemical found in plants which has extensively been documented as having powerful anti-inflammatory, pain-relieving, antifungal properties. Copaiba is commonly used in traditional Amazonian medicine for treating skin conditions.

Pseudoalteromonas antarctica extract contains a particular glycoprotein that helps the skin retain water, preventing cutaneous dryness. It retains its natural bioprotective properties and promotes keratinocyte growth and fibroblast adhesion for a skin regenerating effect and enhanced wound healing. It also increases collagen type I and IV, as well as elastin, resulting in a restructured skin and a reduction in wrinkles, especially on the forehead and around the eyes.

Beet Sugar Extract is a food grade moisturizer and anti-irritant that is naturally derived from beets.  Betaine is an osmolyte which acts to maintain intracellular hydration, helping to prevent damage from environmental stressors such as UV radiation and oxidation.  This important function allows the cells to function more efficiently, preventing damage. Unlike traditional humectants, it hydrates from within, making it a suitable choice for any climate or environment.

8 dermal protection matrices

Tri-potency peptide technology

Tri-potency peptide technology

A proprietary peptide complex especially geared towards aging, scarred and glycated skins. All relevant protein structures (including collagen and elastin) of the dermal-epidermal junction are stimulated, resulting in improved skin compactness, firmness and tonicity. The complex also stimulates dermal filling, repair and renewal mechanisms of the skin, leading to a decreased volume of coarse wrinkles and acne scars.

Inhibits collagenase

Inhibits collagenase

An extract of natural rice peptides protects the skin from the collagen degrading effects of collagenases induced either by UV-radiation or other skin irritants. This rice protein extract helps to delay early skin aging, characterized by degeneration of matrix proteins, wrinkle formation, reduced elasticity and skin dryness. Rice protein extract is able to block the very damaging effect of collagenases induced by sun radiation, namely the collagen breakdown.

Tetrad Hydration Complex

Tetrad Hydration Complex

Properly hydrated skin heals much faster. Our multi-matrix hydration technology includes skin identical ceramides, cholesterol, saccharides, cold processed fatty acids and Pseudoalteromonas Ferment. These bacterial glycoproteins include compounds that powerfully stimulate collagen and elastin. Test results show Collagen I increased 128% in 15 days; Collagen IV increased 81% in 15 days; Elastin Levels increased 31% in 15 days.

Inhibits 5a-reductase

Inhibits 5a-reductase

5a reductase is an enzyme responsible for the conversion of testosterone into DHT (a more powerful androgen). Elevated 5a reductase activity is a cause of hormonal acne. Inhibiting 5a reductase stops the negative effect of testosterone on the sebaceous follicle.

Replenishes linoleic acid

Replenishes linoleic acid

Acneic skin typically shows a linoleic fatty acid deficiency in the sebum composition. Pumpkin seed oil is high in linoleic acid and helps restore the proper balance in the skin’s sebum, making it less sticky and prone to pore-clogging.

Inhibits inflammatory mediators

Inhibits inflammatory mediators

Interleukin-1a is an inflammatory mediator. It has been shown to be present in high concentrations in the skin of acne sufferers. Interleukin-1a has also been shown to promote hyper keratinization, or the abnormal stickiness of dead skin cells.

Kills p.acnes bacteria

Kills p.acnes bacteria

Kills both p.acnes bacteria types – type 1 and type 2. There are 2 types of p.acnes bacteria and tea tree oil only kills type 1( gram-positive), not type 2 (gram negative). Black cumin and manuka oils successfully destroy both types.

Normalizes sebum production

Normalizes sebum production

With proper hydration and protection, skin will naturally stop over-producing sebum. Oily skin is often an indicator of damaged or dehydrated skin trying to protect and repair itself as best as it knows how. Oily skin requires compassionate understanding, not harsh and oil-free products.

62% actives

62% actives

22 active botanicals + minerals

22 active botanicals + minerals

Unique micro-emulsion formula

Unique micro-emulsion formula



Helichrysum Arenarium (Helichrysum) Hydrosol*, Plukenetia Volubilis (Sacha Inchi) Seed Oil*, Oenothera Biennis (Evening Primrose) Oil*, Tetrapeptide-21, Hydrolyzed Rice Protein, Ceramide Complex (Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Carbomer, Xanthan Gum), Pseudoalteromonas Ferment Extract, Serenoa Repens (Saw Palmetto) Berry Extract*, Hydnocarpus Wightiana (Chaulmoogra) Seed Oil*, Black Cumin (Nigella Sativa) Seed Supercritical Extract*, Non-allergenic Preservative (Methylpropanediol, Caprylyl Glycol, Phenylpropanol)°, Dipalmitoyl Hydroxyproline, Beta Vulgaris (Beet) Sugar Extract, Glycerin*, N-Acetyl Glucosamine, Camellia Sinensis (Green Tea) Leaf Extract*†, Rhizoma Coptidis (Coptis) Extract*, Palmitoyl Dipeptide-5 Diaminobutyloyl Hydroxythreonine, Palmitoyl Dipeptide-6 Diaminohydroxybutyrate, Emulsifier (Sorbitan Laurate, Polyglyceryl-4 Laurate, Dilauryl Citrate), Punica Granatum (Pomegranate) Sterols, Dehydroxanthan Gum, Organic Sugar Cane Alcohol*, Butylene Glycol, Curcuma Xanthorrhiza (Javanese Ginger) Root Supercritical Extract*, Leptospermum Scoparium (Manuka) Leaf Oil*, Copaifera Officinalis (Copaiba Balsam) Oil*, Cananga Odorata (Ylang Ylang Extra) Flower Oil*, Cymbopogon Martini (Palmarosa) Oil*

*Organic/Wildcrafted Botanicals (73%)

˚EWG score of 1, hypoallergenic


100% non-toxic, safe and gentle ingredients



Apply after cleansing. Shake POTENTCI well, and apply 1-2 pumps to skin, massaging in well. Follow with sunscreen.


Apply after cleansing. Apply 1-2 pumps ILLUMINA. Shake POTENTCI well, and apply 1-2 pumps to skin, massaging in well. Follow with oil or balm, if more hydration is desired.

We recommend:

We recommend a simple, minimal routine.




REVELE, ILLUMINA, POTENTCI, extra moisture with AURUM if needed


Please note, these products are extremely concentrated (each is about 50% actives, compared to 5-15% for 99% of all skincare) and a little bit goes a very long way, making them more economical than you might think. Over-application of the product (very common!) may result in a coated or sticky feeling to the skin, as well as a waste of valuable product.

Please be very mindful of the recommended amounts to apply. When in doubt, apply an extremely sheer layer, massaged into the skin very, very well. Remember less is more.

Please note, that Potentci may take a few minutes to fully sink into the skin.

Recommended Application Method:

Pump 1-2 pumps of product onto fingertips. Gently dot finger tips onto left cheek, right cheek, chin and forehead, making sure that the first area you dot doesn’t take all the product. Once product has been evenly divided between the 4 quadrants of the face, use both hands to massage product into the skin, working to cover the entire facial area. If there is not enough product, use 1/2 more pump where needed. If there is too much product, spread it onto neck as best as possible. Wait 1-2 minutes before applying next product.

Because these products are so concentrated, the only additional products we recommend besides Illumina and Potentci are a cleanser, sunscreen in the am, and a balm or oil if more moisture is desired in the pm.

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